Writing email subject lines that compel a recipient to click through are – no kidding – tough
The amount of ‘noise’ in the average inbox these days is horrendous, so you really need to be offering something pretty darn special, or curiosity-inducing to grab a reader and get a few moments of their time.
Think of your email subject line as the hook that will attract attention. Once inside your email, the copy that follows is your opportunity to reel a reader in and sell them on what you have to say.
To get to this point, you obviously have to write an email subject line that – at a minimum – gets past spam filters.
I’ll write a post on how to write killer email subject lines another day, but for now, it’s important you know what NOT to include.
Thankfully the helpful ladies and chaps over at Marketing Sherpa have collated the top 100 words, formatting styles and symbols you should avoid, if you want your email to get in front of a reader.
There are some surprising ones on the list too – for example: “online marketing” and “search engine listings”. Just goes to show what types of subject matter are being targeted by spammers these days.
Here they are:
Keep these phrases and stylistic no-no’s out of your email subject lines and you should go a fair way to bypassing most spam filters.
- 100% free
All words that relate to sex or pornography
All words that related to cures or medication
Anything that looks like you are YELLING
As seen on Oprah
As seen on TV
Be your own boss
Contains word ‘ad’
Double your income
earn extra cash
G a p p y T e x t
Get out of debt
Information you requested
Lower your mortgage rate
Lowest insurance rates
multi level marketing
numerical digits at the end
Search engine listings
Starting with a dollar amount
Stop or Stops
Work from Home
Of course, it goes without saying that you MUST obtain a person’s permission before sending them a commercial message via email. If you want to read a quick summary of the Australian SPAM Act’s key messages
Need help writing email subject lines?
If you’re struggling with your own email subject lines and need help improve your email open rates, give the Gold Coast’s favourite Copywriter a call! You can get a copywriting quote, or Skype me at: camillajoneswork during normal business hours.