Every business wants FREE publicity – But what if you don’t have the time to send out press releases and follow up with media contacts?
Few businesses have the time or resources for a dedicated, in-house Public Relations professional.
But there’s no need, since Camilla offers a full PR service which has garnered many of her clients outstanding results.
Now you can work with an industry ‘insider’ who writes your media releases and crafts pitches that are like Editorial catnip
Having worked on ‘both sides of the fence’, as a journalist AND as the person who pitches stories to them, Camilla knows how to turn your business’ news into catnip for reporters, so your brand appears in print, more often.
Want to raise your profile in the media and have journalists clamouring to cover your business?
The first step is having a cracking media release, written by a professional press release copywriter like Camilla.
Camilla can transform even the most ’ho-hum’ events into ‘ah-ha!’ media moments, helping you obtain more column inches.
However, having a media release that can stop the press isn’t much use, if you don’t know how to get it into the hands of people that matter.
Unless you’ve worked in the media, as a Journalist or Editor, you probably don’t know:
- How to get your media release in the hands of the right person
- The way journalists at different outlets prefer to be contacted
- How much information to send at first
- The best way to position your story for a winning pitch
- The timings around communciation with the media, so you don’t step on anyone’s toes, or hurt your chances of getting covered
- The ‘trigger words’ Journalists and Editors look for in PR pitches
Large PR agencies charge a minimum of $5000 per month on a 12 month contract for their PR services and you’d be lucky to get $100,000 of coverage across that year.
Camilla offers a range of affordable PR service packages, suitable for any business looking to get the word out about their business. You’ll get the same razor sharp media savvy, liaison and pitching skills as a PR rep from a big PR Agency – but at a significantly reduced cost.
The service includes writing press releases, sourcing the contact details of suitable publications and media outlets to pitch your story to, pitching the release and liaising with media on your behalf.
For each release, every media contact will be followed up with, up to 3 times and a report will be supplied to you at the end of activity, so you can see your return on investment.