words-never-to-include-in-email-subject-lines

100 Words NEVER To Use In Subject Lines

Writing email subject lines that compel a recipient to click through are – no kidding – tough

The amount of ‘noise’ in the average inbox these days is horrendous, so you really need to be offering something pretty darn special, or curiosity-inducing to grab a reader and get a few moments of their time.

Think of your email subject line as the hook that will attract attention. Once inside your email, the copy that follows is your opportunity to reel a reader in and sell them on what you have to say.

To get to this point, you obviously have to write an email subject line that – at a minimum – gets past spam filters.

I’ll write a post on how to write killer email subject lines another day, but for now, it’s important you know what NOT to include.

Thankfully the helpful ladies and chaps over at Marketing Sherpa have collated the top 100 words, formatting styles and symbols you should avoid, if you want your email to get in front of a reader.

There are some surprising ones on the list too – for example: “online marketing” and “search engine listings”. Just goes to show what types of subject matter are being targeted by spammers these days.

Here they are:

Keep these phrases and stylistic no-no’s out of your email subject lines and you should go a fair way to bypassing most spam filters.

  • 100% free
    50% off
    act now
    All words that relate to sex or pornography
    All words that related to cures or medication
    amazing
    Anything that looks like you are YELLING
    apply now
    As seen
    As seen on Oprah
    As seen on TV
    avoid
    Be your own boss
    Buy
    Call now
    cash bonus
    cialis
    Click here
    Collect
    Compare
    consolidate
    Contains $$$
    Contains word ‘ad’
    credit
    Dear Friend
    discount
    don’t delete
    Double your
    Double your income
    E.x.t.r.a. Punctuation
    earn
    Earn $
    earn extra cash
    easy terms
    Eliminate debt
    extra income
    fast cash
    financial freedom
    For Only
    for you
    FREE
    Free
    Free access
    free gift
    free info
    Free Instant
    free offer
    Free Samples!
    Friend
    G a p p y T e x t
    Get
    Get out of debt
    Hello
    herbal
    Hidden
    home based
    Hot
    Information you requested
    Instant
    levitra
    Life Insurance
    limited time
    Loans
    lose
    lose weight
    Lower your mortgage rate
    Lowest insurance rates
    make money
    medicine
    mortgage
    multi level marketing
    notspam
    Now only
    numerical digits at the end
    Offer
    Online degree
    online marketing
    Online pharmacy
    only
    Open
    opportunity
    Promised you
    Refinance
    Removes
    reverses
    satisfaction
    Search engine listings
    serious cash
    Starting with a dollar amount
    Stop or Stops
    Teen
    Undisclosed recipient
    valium
    vicodin
    winner
    Work from Home
    xanax

Of course, it goes without saying that you MUST obtain a person’s permission before sending them a commercial message via email. If you want to read a quick summary of the Australian SPAM Act’s key messages

Need help writing email subject lines?

If you’re struggling with your own email subject lines and need help improve your email open rates, give the Gold Coast’s favourite Copywriter a call! You can get a copywriting quote, or Skype me at: camillajoneswork during normal business hours.

About the Author

Camilla is one of Australia’s most sought after direct response copywriters and creative strategists. Through strategic consulting and copywriting services, she can help you - just as she’s helped hundreds of other frustrated business owners - to communicate authentically and persuasively in all aspects of your marketing, sales and PR, exploding your profits and dominating your niche.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>